Corrected Guide 2
Corporate profile and corporate
communication
What is a mission statement?
A
sentence describing a company's role, markets and competitive advantages; it is
a short written statement of your business goals, policies and beliefs.
What is vision statement?
Vision
statement is a framework for all the company’s strategic planning; it reflects
the future of the company.
What is the most common structure of
a company profile?
The
most common profile of companies is showing a small overview of your mission statement
and describes its social reason, what it does, how it does.
How many types of memorandums do you
know?
Informational Memos, Instructional Memos, Formatting
Business Memos
How do you translate corporate
charts?
Corporate
charts must be translated with all precision considering the target language
and corporate intension to communicate the exact meaning of the charts in
the source language.
Actividad 1
Corporate Mission and Company
Profile
1. Prior to starting the development of this activity,
read Chapter 8 from Introducing Translation studies and explore the First
Learning Object regarding the structure of the mission statement in a company.
After going over this Object, analyze the following Mission Statement and
establish the three parts in which it is divided:
The Big
Brothers/ Big Sisters of America (Portfolio)
“To make a positive
difference in the lives of children and youth, primarily through a
professionally-supported, one-to-one relationship with a caring adult, and to assist them in achieving their
highest potential as they grow to become confident, competent, and caring
individuals, by providing committed
volunteers, national leaders, and standards of excellence.”
1.
Propósito de la
organización.
2. Alcance de las operaciones de la organización en términos de
servicio.
3.
Valores y
prioridades de la compañía.
2. Now, translate the following mission and vision
statements:
3. Now
that you understand a little bit better the structure of corporate statements,
it is time to review a real company profile and analyze its components. Read both
the Sample Company Profile and Israel NewTech Profile.
Sample Company
Profile
|
Israel NewTech
profile
|
Contact information of the company:
Location, phone number and Fax.
|
Website
of the Company for further information and contact details.
|
Operational and Financial Overview
|
It
doesn’t include Financial Overview.
|
Management Directory: Shows the main heads
of the different divisions that the Company has.
|
It doesn´t have Management Directory.
|
Business Profile: Small Brief of the
Company’s history
|
This
profile only shows date of establishment and No. of employees.
|
Last Press Releases of the company.
|
It doesn’t have Press Releases.
|
Industry information: industry structure, current conditions, key
players, future developments, background perspective on the products
produced.
|
This
profile has a resume of the products and services that the Company has.
Objectives
- Target companies
|
The Key Processes section provides an introduction
to the basic manufacturing
processes used within the industry, including
important technology and equipment. This description is limited to
manufacturing companies or divisions employing one or two key processes to
produce their products.
|
Category:
Description of the principal services of the Company.
Subcategory: Description of the secondary services of the Company.
Technology and products: They name the products that the Company has,
without describing them.
|
It doesn´t have any example of projects.
|
It has
some examples of successful projects that the Company has had before.
|
After
that, create a comparative chart in which you include the differences between
both profiles.
4. Read both LookPrint and Louprey profiles available in
http://www.look.com.au/wp-content/uploads/2011/10/look_company_profile.pdf and http://www.louprey.com/flyercorp.pdf. After having included both profiles in your
comparative chart of item 3 (now your chart will be complemented with other two
profiles to be compared), choose one of these two profiles and translate it
into the corresponding language. Present the translation with the same
structure of the original text (color, distributions, styles etc.).
H.B.
FULLER
|
LOOK
PRINT
|
Información muy detallada sobre
la compañía.
|
Información necesaria para entender la compañía.
|
Colores utilizados muy
correctamente (blanco, azul, gris).
|
Colores
utilizados no tan correctamente (naranja, amarillo, gris, blanco), no es
agradable a la vista en cuanto se ve.
|
Estructura muy organizada de
ideas, textos e imágenes.
|
Estructura organizada de ideas y textos.
|
Contiene imágenes que explican
de forma más clara el perfil de la compañía tratada.
|
Carece
de imágenes, haciendo más difícil la traducción e interpretación del perfil
de la compañía.
|
La portada del perfil es muy
llamativa.
|
La portada del perfil no es tan llamativa.
|
Muy atractiva por su
presentación.
|
Menos
atractiva para su presentación.
|
Mensajes muy alusivos y claros.
|
Mensajes más técnicos que hacen más difícil el
entendimiento.
|
Contiene un mapa mostrando donde
se encuentra la distribución de la compañía alrededor del mundo.
|
Solo
muestra la información de las sucursales y lugares de la compañía.
|
No muestra casos de éxito
pasados realizados por la compañía.
|
Muestra casos de éxito de cómo la compañía ha intervenido.
|
Información clara que permite
entender el perfil realmente.
|
Información
clara también, sin gráficos pero que permite entender el perfil realmente.
|
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